CEO PHD Asia Pacific
Susana Tsui built a culture of thought leadership, creativity and innovation at PHD Asia Pacific. As CEO, she leads all PHD markets in the region with a focus on building the agency's client portfolio, growing especially emerging markets, enhancing service offering and strategic investments on future plays.
Before PHD, Tsui was the COO/Regional VP of OgilvyOne Asia Pacific, where she managed Mergers & Acquisitions, Partnerships, new business model development, Digital and Emerging Markets. The highlight of her career at Ogilvy was in 2006, when she joined the group as Regional MD of Neo@Ogilvy, and brought media back into Ogilvy. Tsui had built the agency from a startup to a 300+ strong network of digital media/analytics/search specialists in 16 offices across 11 countries winning clients such as IBM, Cisco, Kodak, American Express, China Mobile, Motorola and Johnson & Johnsons. Tsui has also held senior positions in XM Asia Pacific and Modem Media. But she started her advertising journey at Space Asia Media, the first adnetwork startup based in Hongkong in the '90s.
Tsui has a Bachelor of Science from the University of British Columbia in Vancouver, Canada and a Certificate of eCommerce from the Australian Graduate School of Management. She participated actively on the Advisory Boards of iAB, iMedia Connections, Digital Matters, ad:Tech, etc. She is also a big advocate of young woman in Advertising, Marine Conservation and Save the Sharks initiatives.
Please find Susana Linkedin profile for more detail: Susana Tsui.