Chairman, Indonesia's Agency for Creative Economy
Triawan Munaf heads Indonesia's Agency for Creative Economy (locally known as Badan Ekonomi Kreatif or Bekraf). The agency is in its first year set up as a separate entity from the Ministry of Trade and Tourism, focusing on the creative economy as an important foundation of Indonesia's economy.
Before becoming a civil servant, Munaf is an enterpreneur and an ad-man. He established AdWork in 1989, which later became Euro RSCG AdWork. Munaf is also a talented musician. He was the vocalist and keyboard player with the Giant Step, a progressive rock group from Bandung in the '70s.