Obsessed with making Indonesia's to be the capital of Islamic fashion in the world, Diajeng Lestari leads HIJUP.com. HijUP stands for Hijab Up, as in make up or dress up because wearing hijab does not limit women to create something wonderful and earning respect at the same time.
HIJUP.com is the first curated muslim fashion e-commerce in the world in 2011. The platform displays more than 200 local designers for the worldwide market to see.
Lestari's passion in economics and business drives her persistence in growing HIJUP.com. She envisions it as a driving force for the economic growth of Islam, from especially the fashion sector.
Lestari attended several international events such as the Sydney Startup Week and Global Islamic Economy Summit (GIES) in 2015, and more recently, 4 of HIJUP.com's designers joined the International Fashionn Showcase, as part of London Fashion Week 2016 and International Trunkshow with Vivi Zubedi, in February 2016.
Lestari is married to Achmad Zaky, founder and CEO of Bukalapak, another success startup marketplace in Indonesia. She has a bachelor degree in political science from the University of Indonesia.