President Director, Blue Bird Group Holding
Noni Sri Ayati Purnomo had been involved in the Blue Bird Group since she was little, when her family business was established back in 1972, at the family home’s garage on Jl. Cokroaminoto, Central Jakarta, Indonesia. Currently, as the president director (CEO) of the Blue Bird Group Holding she is responsible in managing the group business’ portfolio. She has earned the trust to lead the holding company due to her significant contribution in building Business Development Division which focuses on corporate strategy, public relations, communications, business process improvements, quality control, marketing, and information technology within the maintenance department of the Group’s Passenger Transportation Division (PT. Blue Bird, Tbk).
Business Development Division that she created currently serves its purpose at Blue Bird Taxi, Silver Bird Executive Taxi, Golden Bird Limousine and Car Rental, Big Bird Charter, and several other taxi companies, which operate under the Blue Bird Group. These companies serve millions of customers every month in 12 cities, including Jakarta, Medan, Padang, Pekanbaru, Batam, Palembang, Banten, Bandung, Semarang, Surabaya, Bali, Lombok, and Manado. Currently, Blue Bird Group owns 34,000 vehicles and employs more than 38,500 professional drivers.
Purnomo's vision for the Blue Bird Group Holding is to build sustainable, quality-driven operating companies under the group to ensure the prosperity of all stakeholders. In facing a yet more challenging future within the industry, she truly believes in continuous quality improvements of Blue Bird’s services. The three pillars that drive her actions are product excellence, process excellence, and people excellence, supported by solid infrastructures.
All of her accomplishments within the group were achieved because of her belief in balancing corporate growth and corporate culture as the important factors of the Blue Bird Group’s success. Apart from managing the Blue Bird Group Holding, she is now also the President of Blue Bird Peduli (Blue Bird Care – a philanthropy division of Blue Bird Group). It recently launched the Women Empowerment Project that empowers more than 30,000 wives of Blue Bird Group employees and drivers. She was recently voted as one of 2015 Power Women in Asia by Forbes Asia.
Purnomo earned her bachelor of engineering from University of Newcastle, Australia, and gained her master of business administration in finance and marketing from University of San Francisco, USA.